Knife Selection Tool

INSIGHT: Cutlery can be confusing. What brand do I need? How many do I need? What is that specific knife for? Customers were choosing smaller sets because they didn't know the benefit of using a specific knife.

SOLUTION: Give the user the opportunity to filter sets based on their needs and then provide contextual information and video to guide their purchase. As they are exploring the sets teach them about each brand and knife type.