Open for Fun digital campaign

Ritz was losing market share to other buttery crackers. They needed to refocus the conversation.

INSIGHT: At any party, this round, little cracker is the epicenter of food fun.

IDEA: Lets show just how fun a little round cracker can be. We set our sights to making the website reflect all the fun we were having with Ritz. The site featured Ritz crackers as pieces in different games like tic tac toe or images in a cracker kaleidoscope.