Redesigned the site to appeal to a younger audience as well as the loyal Martha fans. Created a destination for creative living, giving users the ideas and inspiration to elevate their everyday lives. Transitioned the site to a responsive layout - enabling mobile and tablet browsing experiences.

2014 Webby Award, Best Lifestyle Website, MarthaStewart.com

The Martha Stewart “How To” video series teaches simple techniques to at home cooks. Individual videos could be added to recipe pages as contextual content. The video opener featured tools from the Martha Stewart Collection at Macy’s.

Knife Selection Tool

INSIGHT: Cutlery can be confusing. What brand do I need? How many do I need? What is that specific knife for? Customers were choosing smaller sets because they didn't know the benefit of using a specific knife.

SOLUTION: Give the user the opportunity to filter sets based on their needs and then provide contextual information and video to guide their purchase. As they are exploring the sets teach them about each brand and knife type.

New Business Pitch (Winner)

Positioned the brand as the arbiter of luxury featuring scrolling, full-bleed images with hotspots and quotes from the designers. User generated street style photos enabled a conversation between the customer and the brand. Neiman Marcus products were linked to the uploaded photos allowing users to shop their inspirations.

Creating a platform for immersive storytelling. With a single template, we were able to build a verity of modules that enabled the editors at Martha Stewart to create unique and engaging experiences. 

Contemporary Style Remix Module

GOAL: JCPenney wanted to increase sales conversion on their site while building a social, style conscious community.

PROGRAM: We designed the microsite around the idea of creating new 'fashionistas' who would create their own looks and share them with their friends.

RESULTS: Increased engagement times with the brand. Microsite users tended to purchase full outfits instead of single items.

I was fortunate enough to work on nearly every aspect of  Visa’s digital business - from cards to small business and everything in between. I’ve headed up the teams that developed full web presences, microsites, promotions, client toolboxes and even broke a few technological barriers - all while keeping with the Visa brand look and tone.

Martha Stewart Weddings digital re-branding (responsive). Created a destination for all brides to be.

"Drops of Good" Cause Marketing Program

web /  social  / video / TV 

Maxwell House selected 10 community centers who were doing great work. Users could learn about the centers and vote once a day for their favorite. The 5 community centers with the most votes received $50,000 renovations.

"Oreo Moments" Microsite

INSIGHT: Think about it. Everyone, I mean everyone, has had at least one wonderful memory where this brand was present.

IDEA: Let's collect all this good will and showcase it for everyone to have one great, big collective smile.

Open for Fun digital campaign

Ritz was losing market share to other buttery crackers. They needed to refocus the conversation.

INSIGHT: At any party, this round, little cracker is the epicenter of food fun.

IDEA: Lets show just how fun a little round cracker can be. We set our sights to making the website reflect all the fun we were having with Ritz. The site featured Ritz crackers as pieces in different games like tic tac toe or images in a cracker kaleidoscope.

E-commerce / Product Launch

Relaunching the Sony VAIO FJ notebook. This was the first time Sony offered their notebooks in a variety of colors. Gone are the days when the only choice was black. Consumers could now have a notebook that complemented their own personal style.